This blog is designed to support people at any stage of producing and packaging ideas, information or creative material for purchase by defined audiences. This may mean e-books, print books, magazines or other media outputs relevant to your situation. This site is designed for people who want to achieve a profitable result from their investment in the development and capture of intellectual property. This blog is a publishing insider’s view into:

•    Learning from market leaders
•    Identifying your audience and their preferences
•    Developing key authoring skills matched to key audiences
•    Producing e-books and print books yourself at low-cost
•    Distributing and creating demand for your work
•    Dealing with Publishers and Agents

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